Prismatic 3-Message Displays
Prismatic 3-Message Displays
Clearr Corporation is proud to present the most comprehensive range of prismatic displays available from any single source. Our sizes range from small units for point-of-purchase use through billboards sizes and larger. They are available for both interior and exterior use, as well as backlit and nonlit.
A prismatic display is a display medium in which prismatic columns (prisms) with graphic images
affixed index
one-third of a turn at a time, sequentially displaying each of the faces for a fixed period of time. This medium's roots date back to the fifth century B.C., when the Greek dramatist Sophocles employed revolving (by manpower) prismatic columns, with painted images, know as periaktoi (ancient Greek for "rotating"), to facilitate scene changes. The first U.S. patent using this principle in a motorized display was issued in 1901.
Prismatic displays have evolved over the years to become lighter, quieter, and more durable. Slide-in features have simplified graphic changes. Backlit models have also been developed to make a more dramatic impact, which coupled with the cascading motion, captivates viewers' attention, virtually assuring your message will be viewed in its entirety, and often repeatedly.
A landmark POPAI Study* determined that while even static brand-specific in-store displays provide sales increases of nearly 40%, adding constant motion more than doubles their effectiveness. POPAI** has also documented that over 70% of brand-purchase decisions are made in-store, at the time of purchase.
With in-store display space becoming increasingly valuable, and with a growing desire to reduce the clutter of the retail display environment, prismatic displays are experiencing steadily-increasing demand. Clearr Corporation has made this medium extremely user friendly, by offering a vast range of prismatic products, suited to a wide range of needs, that are attractive, affordable, easy to use, and most importantly, reliable.
* Size of Industry Study
** Consumer Buying Habits Study
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